Founder + Creative Director
Lila is the founder of Oh Babushka, a design and branding studio located in Australia’s idyllic Byron Bay hinterland. She is a Creative Director, designer, creative collaborator and visual storyteller – and she wants to hear your big ideas. Fuelled by creative energy, infectious enthusiasm and an entrepreneurial streak, Lila is passionate about good design and the role it plays in transforming an idea into a brand.
Lila’s business-savvy design work connects with audiences because it is equal parts beautiful and meaningful. By seeking out new, exciting and often playful ways to tell stories through design, she develops brands laden with personality as well as purpose. Her career has taken her from art director of an Australian pop culture magazine to launching her own branding studio, where she now works with boutique hospitality, design and lifestyle brands. She collaborates with each client to truly understand the intention behind their business, and then artfully transforms the resulting mix of ideas, dreams and values into a compelling brand identity.
At Oh Babushka, Lila has developed brand concepts from the ground up, brought fresh life to existing businesses and launched a popular eBook guiding individuals and business on the path to coming up with their BIG idea (Ideas – The Workbook).
In 2017 Lila founded This is Paradiso, a custom publishing house. Their first in-house title, Paradiso, is a creative street press magazine based in Byron Bay, Australia, and is an editorial mix of food, fashion, lifestyle, the arts and travel, celebrating creative people and places, locally and internationally. Following on the success of this bi-monthly magazine, Take Away was launched in 2019 – part coffee table book part magazine part guide book. Published annually the publication is an exploration of the unique creative consciousness thriving in Northern NSW, Australia and the key elements that support and sustain this community.
Through every project she undertakes, Lila is dedicated to making the world a more beautiful and meaningful place.